My time at Cable & Wireless was spent mainly working as a Marketing Executive but I also held the role of Corporate Communication Executive.
I worked directly with the Marketing Manager and our Marketing Financial Analyst. I worked closely with our Country Manager, Product Managers, as well as the retail & corporate sales teams to increase market share across all lines of business as well as to educate and inform the general public on all news, events and promotional activities.
MARKETING COMMUNICATION EXECUTIVE
Cable & Wireless (SVG) LTD.* Oct 2006 - Sept 2008
SKILLS
Marketing Communications
Corporate Communications
Branding
Campaign Development
Script Writing
Competitive Analysis
Market Research
Brand Strategy
Advertising & Promotion
Public Speaking
Social Media
Fashion Design
Pattern Cutting
Garment Construction
Textile Print Design
Proficient in:
Adobe Photoshop, InDesign, Illustrator
Microsoft Office Suite
QuickBooks
HootSuite
RESPONSIBILITIES
PRODUCTION COORDINATOR (Account Coordinator)
CMB Advertising Ltd - Trinidad Aug 2013 - current
Assistant to Account Executives within the Client Services Department. Clients worked on include: First Caribbean International Bank (FCIB), Vemco Ltd., Unilever and KFC (Trinidad & Tobago)
Most Recent Projects include:
KFC Feed Yuh Riddim Carnival 2014 Campaign
TVC: Feed Yuh Riddim TVC
Behind The Scenes: Making of Fete-A-Lot by Olatunji on the Popcorn Riddim
Now Yuh Cooking
Website: Now Yuh Cooking
- Represented the company on radio, television and at live events. Wrote & disseminated all press releases
- Developed & managed promotional campaigns & advertising
- Managed all talent
- Media Planning
- Planned & Managed promotional events
- Assisted with procuring & managing the distribution of promotional items
- Managing in-store branding | Acted as main liaison between all external contractors responsible for graphic design work, advertisement production (printed materials, billboards, radio & television advertisement)
- Co - Hosted Corporate television show, Switch
- Responsible for compiling and distributing all staff communique
CAREER HIGHLIGHTS
Played a key role in the signing of the bMobile Soca Dans, who became the official artists for the brand in St. Vincent & the Grenadines. Developed campaigns and events around this group of talented musicians that helped improve our visibility and helped drive sales especially during the Carnival periods.
Restructuring the all staff weekly newsletter brought about an increase in readership and engagement by members of staff within the business unit. Staff participation in corporate as well as external promotional activities rose significantly and they were all able to confidently be ambassadors for the company as they were always kept up to date on all promotions and special offers.
*Cable & Wireless (SVG) Ltd. now trades under the name LIME SVG
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OTHER POSITIONS
OFFICE ADMINISTRATOR
The News Newspaper, St. Vincent (Summer 2012)
Advertising Invoicing & Collections | Payroll | Daily Banking & Accounting | Financial Record Keeping | General office management duties
OPERATIONS ASSISTANT
Boots PLC, London, UK (February 2010 - July 2012)
Managed stock levels across store | Managed Stock Room | Assisted in the Healthcare Section | Managed Food & Beverage Section | Other general in store duties: Work on tills, customer service, etc.
INTERNSHIPS
MAGAZINE AMBASSADOR
Shabeau Magazine, Barbados (May 2008- April 2010)
Cover model & representative of Shabeau Magazine within the region. Hosted Shabeau Style TV, which was a lifestyle & travel television program.
PETER JENSEN, UK
Two month studio internship assisting in pattern cutting, sewing, packaging and distributing stock to retailers, running general studio errands
PUBLIC RELATIONS OFFICER
Image Modelling Agency, St. Vincent (2003 - 2006)
Represented the agency at all media events and was responsible for all press related work. Garnered regional & international coverage for agency events.
CLAUDIA PEGUS, TRINIDAD
Summer internship assisting in the production department as well as helping to develop promotional material for the company.
RETAIL SALES ASSITANT
Phones4U, London, UK (Nov 2009 - Jan 2010)
Christmas position working on retail floor providing service to prepaid mobile phone & internet customers.
Assistant to the Marketing Officer, working on product branding, promotional activities, including event sponsorship regionally
EAST CARIBBEAN GROUP OF COMPANIES, ST. VINCENT
